01 — 23MD Homepage — Hero Section

app.example.com/homepage-hero

Premium Aesthetics & Longevity Medicine

London & Dubai — Concierge Medical Care

⚕️

23+

Years Experience

12K+

Patients Treated

98%

Satisfaction Rate

2

Locations

Aesthetics

BHRT

Menopause Care

Weight Management

Longevity Medicine

London

Harley Street Clinic

Book a Consultation — Same Week Availability

Dubai

DIFC Medical Centre

Book a Consultation — Premium Concierge Service

4.9★

Google Rating

↑ +340 Reviews

02 — 23MD Homepage — Services & Trust

app.example.com/homepage-hero

Our Medical Pillars

✨ Facial Aesthetics

🧬 BHRT & Hormones

⚖️ Weight Management

🌸 Menopause Care

🔬 Longevity Medicine

💉 IV Therapy

Why Patients Choose 23MD

65+

Active Treatment Pages

↑ SEO Optimised

40+

Primary Keywords Ranking

↑ Top 5 SERP

6 wks

To First Measurable Enquiries

↑ Post-Launch Target

Book Your Private Consultation

Discreet. Expert. Results-Driven.

🏥

03 — Admin Login — CMS Access

app.example.com/homepage-hero

⚕️

23MD Admin

Medical Content Management System

AVEOSOFT

📧

🔒

Remember this device

🔐

Two-Factor Authentication

Secured via authenticator app

Active

01 — Patient Enquiry Overview

app.example.com/enquiry-dashboard

Enquiry Performance — Last 30 Days

142

Total Enquiries

38

London Leads

29

Dubai Leads

74%

Form Completion

£18.4K

Est. Pipeline Value

↑ +23% vs last month

3.2 hrs

Avg Response Time

↑ -0.8 hrs improvement

Weekly Enquiry Volume

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Conversion Target

74 of 100 monthly goal

02 — Recent Patient Enquiries

app.example.com/enquiry-dashboard

All Enquiries

London

Dubai

Unassigned

09:14

AM

Sarah M. — Facial Aesthetics

London • Botox & Filler Consultation • High Intent

10:32

AM

Emma T. — Menopause & BHRT

Dubai • Hormone Panel + Consultation Request

11:05

AM

James L. — Weight Management

London • Semaglutide Programme Enquiry

02:47

PM

Aisha R. — Longevity Medicine

Dubai • Full Panel + Longevity Protocol

04:12

PM

Caroline B. — IV Therapy

London • NAD+ Drip & Wellness Package

5 New Unassigned Enquiries

01 — Keyword Rankings Overview

app.example.com/seo-performance-hub

SEO Performance — Primary Keywords

38

Keywords Tracked

14

Top 3 Positions

22

Top 10 Positions

91

Domain Authority

Keyword Position Distribution

#1–3

#4–10

#11–20

#21–50

50+

12,840

Monthly Organic Sessions

↑ +34% vs last month

4.2%

Organic Enquiry Rate

↑ +0.8% improvement

Core Web Vitals Score

LCP 1.8s · CLS 0.02 · FID 18ms

02 — Top Performing Treatment Pages

app.example.com/seo-performance-hub

Treatment & Condition Page Performance

All Pages

Aesthetics

Longevity

Location Pages

#1

Botox London — Harley Street

1,240 monthly visits • 5.8% enquiry rate • Keyword: botox harley street

#2

BHRT for Menopause London

980 monthly visits • 6.2% enquiry rate • Keyword: BHRT menopause London

#3

Weight Loss Injections Dubai

820 monthly visits • 4.9% enquiry rate • Keyword: semaglutide Dubai

#4

Longevity Medicine London

670 monthly visits • 7.1% enquiry rate • Keyword: longevity doctor London

#5

Dermal Fillers Dubai DIFC

590 monthly visits • 5.3% enquiry rate • Keyword: dermal fillers Dubai

40

SEO Pages Live

↓ 5 pending publish

01 — Content Management — Treatment Pages

app.example.com/treatment-pages-cms

Treatment Pages — Content Manager

All Pages

Aesthetics

Longevity

Concern Pages

Landing Pages

65

Total Pages

40

SEO Pages

5

Landing Pages

20

Treatment Pages

Live

Botox & Anti-Wrinkle Injections London

Last edited 2 days ago • SEO Score: 94/100 • Meta optimised

Live

Bioidentical Hormone Replacement Therapy

Last edited 5 days ago • SEO Score: 91/100 • GEO: London + Dubai

Draft

Menopause Treatment Dubai

Last edited today • SEO Score: 78/100 • Awaiting medical review

Draft

Semaglutide Weight Loss Programme

Last edited 1 day ago • SEO Score: 85/100 • Pending publish

3 Pages Need Medical Review

02 — Page Editor — BHRT Treatment Page

app.example.com/treatment-pages-cms

Page Editor: BHRT for Menopause — London

Content

SEO Settings

GEO Targeting

Schema Markup

Conversion CTAs

🔍

📝

94

SEO Score

↑ Excellent

1,240

Target Monthly Searches

↑ bhrt menopause london

Content Completeness

Word count: 2,840

GEO: London Optimisation Active

01 — London & Dubai — Location Architecture

app.example.com/location-manager

Location Architecture — Zero Page Duplication

London

Harley Street

Dubai

DIFC

32

London Pages

28

Dubai Pages

23MD London — Harley Street

32 dedicated pages • No cross-location duplication • GEO-targeted

🇬🇧

23MD Dubai — DIFC Medical Centre

28 dedicated pages • Arabic + English • GEO-targeted

🇦🇪

0

Duplicate Pages Detected

↑ Architecture compliant

GEO Strategy: Both Locations Active

02 — London Location — Page Performance

app.example.com/location-manager

London Harley Street — Page Performance

London Traffic by Service Pillar

Aesthetics

BHRT

Weight

Longevity

Menopause

#1

Botox London Harley Street

1,240 visits/mo • Rank #2 Google UK • CTR 8.4%

#2

Private Menopause Clinic London

980 visits/mo • Rank #4 Google UK • CTR 6.1%

#3

Longevity Doctor London

670 visits/mo • Rank #3 Google UK • CTR 7.8%

7,420

London Monthly Sessions

↑ +28% month-on-month

London SEO Health

32 of 32 pages indexed

01 — Conversion Tracking Dashboard

app.example.com/conversion-analytics

Conversion & Revenue Analytics

142

Monthly Enquiries

£18.4K

Pipeline Value

34%

Consultation Rate

68%

Treatment Uptake

Enquiry Source Breakdown

Organic

Direct

Referral

PPC

Social

4.2%

Organic Conversion Rate

↑ Industry avg: 1.8%

£129

Cost Per Enquiry

↑ -£23 vs last month

6-Week Launch Target

On track — Week 4 of 6

02 — Core Web Vitals & Speed Benchmarks

app.example.com/conversion-analytics

Technical Performance — Core Web Vitals

98

PageSpeed Mobile

99

PageSpeed Desktop

1.8s

LCP Score

0.02

CLS Score

Overall Performance

Google Core Web Vitals: PASS

Accessibility Score

WCAG 2.1 AA Compliant

Page Load Speed by Section

Homepage

Treatment

Condition

Landing

Location

All Core Web Vitals: PASS

<200ms

Time to First Byte

↑ Vercel Edge CDN

01 — Concierge Consultation Requests

app.example.com/concierge-booking

Concierge Requests — Today

New Requests

Scheduled

Completed

London

Dubai

09:00

AM

Victoria H. — Full Aesthetic Consultation

London • Botox + Filler + Skin Review • VIP package enquiry

10:30

AM

Fatima A. — Hormone & Longevity Panel

Dubai • BHRT + Full Longevity Protocol • Referred patient

02:00

PM

Charlotte R. — Menopause Specialist

London • Perimenopause + BHRT + Lifestyle • New patient

04:30

PM

Mariam K. — Longevity Medicine

Dubai • NAD+ IV + Full Longevity Bloodwork + Protocol

4

Today's Consultations

↑ £8,200 potential value

02 — Call & Form Conversion Tracking

app.example.com/concierge-booking

Multi-Channel Conversion Tracking

67

Form Submissions

48

Phone Calls

27

Live Chat

142

Total Enquiries

Hourly Enquiry Volume

9am

11am

1pm

3pm

5pm

7pm

11am–3pm

Peak Enquiry Window

↑ Optimise ad scheduling

Form Submissions

67 of 142 total enquiries

Call Tracking Active — Both Locations

GDPR Compliant Tracking Active

Feature Stack & Deliverables

Complete overview of confirmed features, deliverable items, and technical architecture for 23MD CMS.

🏗️

Tech Stack

Next.js 14Sanity CMSVercel EdgeAhrefs APIHubSpot CRMGoogle Analytics 4

⚡

Core Technologies

⚡

Next.js 14 — SSR/SSG for Core Web Vitals & per-page SEO performance

🧩

Sanity CMS — No-code content, SEO field, and landing page management

🚀

Vercel Edge — Global CDN deployment with sub-200ms TTFB

📊

Ahrefs API — Live keyword rank tracking and SERP monitoring

🔗

HubSpot CRM — Enquiry capture, lead scoring, and pipeline automation

📈

Google Analytics 4 — Conversion tracking, call attribution, and goal reporting

📦

V1 Deliverables Checklist

65-page website with dual-architecture Aesthetics + Longevity pillars
40 SEO-optimised pages — unique meta, schema markup, and GEO targeting per page
5 high-conversion landing pages with A/B testing configuration
London + Dubai location pages — zero duplication, fully GEO-targeted per location
Sanity CMS with no-developer content, SEO field, and landing page editing
35–40 primary keyword strategy with 50–70 secondary keyword variations mapped
Core Web Vitals pass — PageSpeed 95+ on both mobile and desktop
Full multi-channel conversion tracking — forms, calls, live chat, and concierge flow
BHRT, menopause, weight management, aesthetics, and longevity condition pages
6-week post-launch measurable enquiry generation report and analytics baseline

🔧

Architecture Layers

Frontend

Next.js 14 + TypeScript

SSR for SEO pages, SSG for static treatment pages, ISR for CMS-driven content updates

CMS

Sanity Studio v3

Structured schemas for treatments, conditions, locations, SEO fields, schema markup, and landing pages

SEO & Performance

Vercel Edge + Schema.org

Medical schema markup, GEO hreflang tags, Core Web Vitals monitoring, and global CDN caching

Conversion Layer

HubSpot + CallRail

Form capture, call tracking numbers per location, live chat, lead scoring, and CRM pipeline

Analytics

GA4 + Google Search Console

Goal conversion tracking, keyword position monitoring, enquiry attribution, and 6-week launch benchmarking

23MD CMS

Homepage & Hero

23MD Admin

Enquiry Dashboard

SEO Performance Hub

Treatment Pages CMS

Location Manager

Conversion Analytics

Concierge & Booking

23MD CMS

Feature Stack & Deliverables

Tech Stack

Core Technologies

V1 Deliverables Checklist

Architecture Layers